According to Wikipedia, the definition of a cookie would be:
A cookie (also known as web cookie or browser cookie) is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website.
A cookie is a file that is downloaded to the user’s device when he or she accesses certain websites to store and recover information about what has been browsed from that equipment.
With the evolution of websites, cookies have practically become essential in order to offer users all kinds of services, such as the possibility of registering on the website, personalising or configuring the site to the user’s taste, managing shopping carts, etc.
Browsing without cookies is perfectly possible, but many of these new services will stop being available without them.
Web bugs are also used at Zumex. These are tiny and transparent images inserted into some contents. When users access this content, this image is downloaded, thus making it possible to know the number of times that this content has been seen, as well as the IP address from which it has been downloaded. This information is compiled anonymously and is used to compile statistical data about certain areas of the website.
The cookies that we use never provide personal data and the user always remains anonymous.
In general, you can classify cookies in two ways, according to their permanence or their purpose.
According to their permanence, there are two types of cookies:
These are the ones that are generated every time the user accesses the service and they expire or are eliminated when the user closes the browser.
These are the ones that remain in the user’s computer even though he or she closes the browser. They are only eliminated when their permanence time expires (which is usually a very long time), when they fulfil their function or when they are manually cleared.
If we classify them according to their objective, Cookies can be classified as follows:
This type of cookies allows us to customize the browsing experience by storing website configuration or display options, so that the same wouldn’t have to be selected at each visit. Some examples of this type of cookies would be those used for:
The geolocation cookies allow us to approximately locate where the user who accesses the website (always anonymously) so as to try to offer a more customized browsing experience, while providing contents related to the area from which the user is connected (news related to the area, auto selection of language according to the country, etc.)
Log cookies are generated when a user registers on a website or service or when, if access data are previously provided, it registers on such website or service and different sections of the website can be accessed without having to enter its credentials on each page. In summary, these cookies allow keeping the user identified so that it may access certain services, such as:
This cookie can be deleted using the "log off" button so that the next time the user registers from that device, it must enter its credentials again so as to enjoy the related privileges.
This type of functionality can be also used via third-party cookies, such as the social media, i.e. Twitter or Facebook, so that the user may be identified for these services on the website based on its cookies.
This type of cookies is usually generated by an external provider (such as Google Analytics, Comscore, Netscope, etc.) and its purpose is to basically identify the user in an anonymous manner so that the user’s behavior patterns may be analyzed while it browses on the website.
The first time the user accesses the website, a cookie is generated for the purpose of identifying the user in future visits, always anonymously, and of obtaining statistical data such as:
IMPORTANT: these cookies will never be associated with personal data that may identify the user and will be used solely for the purpose of collecting statistical data that will improve the user experience on the site.
Google Analytics: http://www.google.com/intl/es/analytics/privacyoverview.html
This type of cookies allows us to (always anonymously) store information about the user's interaction with the site's advertising and allows us to customize the type of ads provided for the purpose of offering campaigns of interest to the user.
Some examples of the type of data that is saved are:
Regarding the advertising management on its sites, Zumex uses third-party tools known as "Ad-servers", which facilitate the task of organizing advertising campaigns between the different sites and formats and optimizing the available inventory.
This type of tools generates its own cookies that are stored on the user's computer when our services are accessed. These companies have their own privacy policies.
At Zumex, we are currently working with the Google Adserver "Doubleclick" to manage these services. For more information:
This website uses services such as Google Analytics, Google TagManager and Google Adwords provided by Google, Inc., entity whose head office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States ("Google").
On this Zumex website, we use Google Adwords to include our own ads in Google searches, as well as the "Remarketing" function, with the aim of offering and displaying customized ads to users who have visited our page.
The website also uses Leading Hubspot, a service owned by Hubspot Inc. whose purpose is to create pop ups on our website and to request an action from the user.
To that effect, the personal data collected and processed by Leading Hubspot may be transferred to the United States and stored on the servers of Hubspot Inc. located in that country.
The corporate profiles of ZUMEX (Facebook, Twitter, Instagram, Linkedin) are used to carry out promotional campaigns in which tracking pixels are used to measure the conversions. This code allows to track the IP of any visit on the page that we are interested in tracking.
All MailChimp forms, regardless of the opt-in method, collect the email address, IP address and timestamp associated with all those who submit the form.
Including your email address in the forms found on our website will entail the transfer of your contact information to MailChimp, the storage of your contact information in the ZUMEX MailChimp account and the sending of marketing emails from the MailChimp account of ZUMEX.
Since 2007, MailChimp annually certifies its compliance with the EU/US and Switzerland Safe Harbor Frameworks. Since the Safe Harbor Frameworks have been replaced by the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework, the company has certified its compliance with these Privacy Shield Frameworks.
The options for carrying out this type of adjustments are usually found in the "options" or "preferences" menu of the browser, although there are also free programs and add-ons with the same function.
This configuration may be accessed from the most popular browsers as follows:
Internet Explorer: Tools -> Internet Options -> Privacy -> Settings.
For more information, you may refer to Microsoft assistance or the browser's Help function.
- Firefox: Tools -> Options -> Privacy -> History -> Custom Settings.
For more information, you may refer to Mozilla assistance or the browser's Help function.
- Chrome: Settings -> Show advanced options -> Privacy -> Content settings.
For more information, you may refer to Google assistance or the browser's Help function.
- Safari: Preferences -> Security.
For more information, you may refer to Apple assistance or the browser's Help function.
Some of the services offered by the websites may stop working completely or partially, such as the option to remain logged in, the option to keep the purchases in the "shopping cart" of an e-commerce service, the option of receiving information directed to your location or the display of some videos.
When significant amendments are made to this Cookies Policy, users will be informed either through the website or via an email sent to the registered users.